Second LOROS business fundraiser planned as a result of seminar success




Seminar for local business owners raises £1,000 for LOROS

A marketing seminar held in January to raise funds for LOROS was such a success that it is being repeated later this month (March). Alastair Campbell of The Ideal Marketing Company will be running the ‘Going for Growth in 2013’ seminar at The Waterfront restaurant on Thursday 21st March for local business owners and managers from across the region.

Alastair was inspired to raise funds for LOROS when a family friend received treatment there in 2011. He is also running the London Marathon in April to raise funds for the hospice, which is financed solely by donations.

“LOROS is such a fantastic community service which receives no funding from the taxpayer,” comments Alastair. “It’s one of those services that you hope you will never need, and it’s only when a friend or loved one uses the hospice that you really appreciate the invaluable work that the staff do there.”

The ‘Going for Growth in 2013’ seminar will look at the latest marketing trends and technology. Lunch and refreshments are included for a cost of £50, all of which will be donated to charity. The event runs from 10am to 4pm.

“The seminar has been designed with the small to medium business owner in mind and is full of practical advice and tips,” adds Alastair. “As the first seminar was fully booked, and the feedback was so positive, we decided to run the event again to give more companies from the area to attend. £50 doesn’t buy much these days, but some of the ideas in the seminar could help businesses increase their turnover by thousands of pounds – and all the money raised goes to a great cause.”

Alastair is MD of The Ideal Marketing Company which was set up in 2003 and provides PR, social media and marketing services for a range of SMEs across the Midlands. He has also had two marketing books published and regularly speaks at business events and training courses.

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