One of LinkedIn’s ‘most engaged women in marketing’ to help businesses make the most of social media




One of LinkedIn’s ‘most engaged women in marketing’ to help businesses make the most of social media

Jessica Shailes

A local digital marketing expert, this year celebrated by LinkedIn as one of the best connected women in marketing using the platform, has announced that she will be running the next in a series of Market Harborough based seminars in June – this time asking businesses ‘Are you wasting your time on social media?’.

Jessica Shailes, Head of Digital Marketing at The Ideal Marketing Company was included in the national list of the ‘Top 5 most engaged women in marketing’ compiled by LinkedIn to celebrate International Women’s Day earlier in the year.

To mark the accolade, Jessica has been hosting a range of half day courses for local businesses, the next of which will help local businesses to understand how they can best utilise the key social media platforms.

The ‘Are you wasting your time on social media?’ seminar will take place on June 18th, from 10.00 am ‘til 12.30 pm at The Waterfront, Market Harborough. Business owners, managers, and employees are invited to attend the event, which will give insight into the use of social media within the traditional marketing mix.

Commenting on the upcoming seminar, Jessica says: “Social media is so crucial to many businesses’ promotional and marketing activities nowadays, yet many business owners struggle with focussing on the least beneficial areas, or avoiding social media completely.”

“The ‘Are you wasting your time on social media?’ seminar aims to give business owners an idea of which platforms could be the most profitable for them, how to create a strong social media campaign, and how to create an effective social media marketing plan.”

With 7 years’ experience of using social media in business, Jessica has helped hundreds of companies from across a variety of industries to get the most from their social media presence.

The seminar costs £50 per person and 100% of the money raised will go to LOROS Hospice who offer support and care for those suffering from terminal illness in the East Midlands. The Ideal Marketing Company raised over £2000 for LOROS in 2014, and plan to exceed this total in 2015.

For more information or to book a place visit www.idealmarketingcompany.com/seminars, call 01858 445 543 or email seminars@idealmarketingcompany.com.

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