Midlands Top Achiever Success for Leicestershire Family Business

Midlands Top Achiever Success for Leicestershire Family Business

Beauty business Chakra is celebrating being Leicestershire’s highest achieving Elemis salon and Midlands Regional Winner for 2012.

Owner Lucy Aston first established the family-run beauty salon, with mum-in-law Sue Aston, a decade ago, offering the highest professional standards, first class treatments and products and fully trained therapists. Chakra became a stockist for Elemis, the number one British spa and skin care brand in October 2011.

Lucy says, “When we first began as an Elemis stockist in late 2011, we were all very excited. The standards Elemis expect are high, the training is very exacting but we’ve worked hard to attract new clients. We’ve invested in the business by adding an on-line store to our website this year and by setting up a business Facebook page, to help attract new clients and promote the salon. Our achievement is thanks to our wonderful clients – without them, our success would not have been possible. “


Giulia Vendone, Elemis’ Regional Business Manager West Midlands, comments, “Chakra is a wonderfully warm and welcoming salon that gives every client a 5 star experience in a relaxed environment. Upon entering the salon you are made to feel so welcome and invited and when leaving you feel you have been really pampered. Taking on Elemis a year ago has been the perfect skincare partner for Chakra who hit the ground running with the brand, which has proven to be a phenomenal success. They were the highest achieving salon in the Midlands making them our Regional Winner for 2012”.

Lucy explains that the secret of their salon’s continued success is a close knit family team that works well together. The team includes makeup artist Katie Aston, head therapist Stacie Smith, Sophie and Sue Bromwich who help out with reception duties and youngest recruit Sam Cross who has just joined the team to gain valuable salon experience while studying beauty therapy at Beauchamp College.

Chakra Beauty will celebrate its tenth business anniversary on May 1st with two open days, on Wednesday 1st May and Thursday 2nd May 2013 when Elemis representative Giulia Vendone is also there to join the salon team’s celebrations.


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