Marketing event for local businesses to raise funds for LOROS hospice

Marketing event for local businesses to raise funds for LOROS hospice

(L to R) Alice Smith, Alastair Campbell and Jessica Shailes of The Ideal Marketing Company.


A marketing seminar for local businesses to be held in November will raise funds for LOROS hospice. Alastair Campbell, MD of The Ideal Marketing Company is running the ‘The Seven Essentials of Marketing to Grow Your Business’ seminar at The Waterfront restaurant on Thursday 14th November.

Designed for business owners and managers from across the region, delegates will be asked to make a donation to the charity, whilst Alastair and the speakers will donate their time for free. Alastair was inspired to raise funds for LOROS when a family friend received treatment there in 2011.

LOROS is such a fantastic community service which receives no funding from the taxpayer,” comments Alastair. “It’s one of those services that you hope you will never need, and it’s only when a friend or loved one uses the hospice that you really appreciate the invaluable work that the staff do there.”

The seminar will look at the key elements of marketing including branding, the use of social media, developing and optimising a website, converting prospects and generating positive PR. Lunch and refreshments are included for a cost of £97, with all the proceeds donated to the charity. The event runs from 10am to 4pm.

The event is being hosted by Alice Smith (from BBC’s ‘Young Apprentice’) with presentations from marketing expert Alastair and Ideal Marketing’s web specialist Jessica Shailes.

The seminar has been designed with the small to medium business owner in mind and is full of practical advice and tips,” adds Alastair. “We have run a number of these seminars previously and the feedback was so positive, we decided to run the event again to give more companies from the area chance to attend. £97 doesn’t buy much these days, but some of the ideas in the seminar could help businesses increase their turnover by thousands of pounds – and all the money raised goes to a great cause.”

Alastair is MD of The Ideal Marketing Company which was set up in 2003 and provides PR, social media and marketing services for a range of SMEs across the Midlands. He has also had two marketing books published and regularly speaks at business events and training courses.

For more information or to book a place, please contact Alastair Campbell on 01858 445 543 or email

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